Ah, the rollercoaster of 2023... That was fun, huh?
It's the year A.I. crashed our copywriting party like an uninvited plus-one, elbowing its way to the front of the bar (only to order an Appletini).
And as if that wasn't enough, the economy's been like the host who suddenly decides it's a BYOB event, leaving us all to figure out how to keep our glasses full.
No wonder we've felt the crunch as our once-stable career paths suddenly looked uncertain.
Maybe you've been doing a bit of soul-searching yourself, trying to figure out where you fit in this new, wild writing-jungle.
And, hey, you're not alone, Friend.
So clearly A.I.'s barging into our world, thinking it can do our job? Cute.
Time to show it who's boss around here. (Hint: It's you. You are the boss.)
This platinum carry-on is not just your holiday sidekick. It's for the gritty, grind-it-out days...
The days where you're battling against budget cuts and bidding wars on Upwork. Or the days when your dream client pulls a Houdini on you. Vanish, poof, no trace.
It's also for those moments when you're riding high on a successful pitch. When you land a huge project but have NO IDEA where to start and need help, stat.
This carry-on's right there with you, through every high, every low, turning every hair-pulling 'Why do I even do this?' moment into a 'Oh yeah, this is why I do this' sigh-of-relief moment.
So let's hit 'mute' on Mariah Carey's festive anthem for a sec bc there's more to this season than 'All I Want for Christmas Is You' on repeat.
And let's dig into the origin of The Copywriter's Platinum Carry-on.
The result of real grind, kind of like engineering the perfect holiday light display, except with more brainpower and less risk of falling off a ladder.
Let's take a peek behind the scenes to see how this rugged, ready-for-anything carry-on — with all its accoutrements — was assembled for you, piece by piece...
We didn't just stumble into 6-figure copywriting businesses like finding an extra cookie in the holiday tin.
It was more like hauling a carry-on up an endless, crowded airport staircase during peak holiday season.
The reality: Building a copywriting business isn't a walk in a winter wonderland. It's more like navigating a Black Friday sales — chaotic, competitive, and you've got to have a game plan. (Psst. Your game plan is inside your carry-on.)
We've gone from humble beginnings to the highs of six figures. And, hey, it was far from smooth.
Now, what we can say is this: There isn't some quote-unquote secret formula for succeeding in copywriting.
So whoever tells you there's a "secret" is just stuffing your stocking with candy canes, novelty socks you'll never wear, and empty promises.
Over the years, we did find 5 critical essentials every copywriter needs.
These copywriting essentials are tried-and-tested, straight from over 300+ interviews with world-class copywriters.
And they've boiled down to something pretty straightforward:
To truly succeed as a copywriter, and we mean genuinely thrive, it's not just about clocking in and out.
As of today, A.I. can mimic the mechanics of writing, but it can't replicate the emotion, the wit, the human touch that you bring to the table.
That’s your superpower.
So, why should we have hope for the future?
Because no amount of coding can replace the human experience, the empathy, the real-life messiness that you fold into your copy.
You’re not just stringing sentences together; you’re telling stories, sparking raw feelings, connecting dots that only a human can see.
And as for the economic tremors?
They're just plot twists in your career narrative. They push you to be more than just a writer — they nudge you to be a strategist, a thinker, a creative force who can pivot, adapt, and thrive.
So, as you dive into these 5 essentials every copywriter needs to be world-class, remember:
You're not just learning to write better copy.
You're learning to dance with the chaos, to make A.I. your partner, and to carve out a space where your creativity and human insight are more valuable than ever.
The future of copywriting?
It looks a lot like you, armed with the right tools, ready to tackle whatever comes next.
Sure, it's been a bumpy ride, and probably there are more bumps in the years ahead.
But in this carry-on, you've got everything to turn those bumps into launching ramps.
It's a plan, a strategy, a way to keep writing your own success story – even in the face of A.I. and an ever-changing economy.
It's pulling in $10,000 or more a month and still having time to binge-watch ☠️ Our Flag Means Death 🏴☠️ on Max.
To hit this sweet spot, you've got to nail down these five essential things (...five things that are *also* conveniently included in The Copywriter Platinum Carry-On).
But if you don't have ALL FIVE OF THEM, you could struggle to make it as a copywriter.
So what are the 5 essentials you need in your carry-on to make it as a copywriter in 2024?
Ever feel like a copywriter at baggage claim, watching everyone else grab their neatly packed luggage while you're wrestling with a chaotic assortment of far too many bags?
Sure, some of us overload with too many courses on random topics, like lugging around excess bags on a trip – overwhelming and totally unnecessary. (Umm, hi, we've been there.)
Other talented writers focus solely on honing copywriting skills, but then struggle with the 'Where the heck are my paying clients?' dilemma, kinda like having the wrong kind of luggage for the journey.
And let's not forget the copywriters with lost luggage — totally lacking the essential templates and swipes, leaving them stranded (and 100% overwhelmed) at the starting line of each project.
But what if all you ever needed was one platinum carry-on to be a world-class copywriter?
A single, streamlined bag packed with just the right essentials, eliminating the need for any extra, mismatched, or not-so-useful baggage courses.
That's what we're offering inside The Copywriter Platinum Carry-On this Black Friday:
✔️ 01. Research Expertise.
If you don't know how to find insights into how the market works and why people buy, it doesn't matter how good your writing is.
It won't connect with the right people. Research is the critical skill that makes copy work.
✔️ 02. Copywriting Skills & Deep Insights.
This goes way beyond the typical advice you see online. You know the "keep it simple" and "specificity is key" kind of stuff.
Yeah, that stuff matters, but so do skills like writing headlines, ideating hooks and creative concepts, writing bullets, overcoming objections, adding proof, and overcoming risk so your readers do what you want them to.
✔️ 03. Templates, Swipes & Prompts.
How many times have you stared at the blank screen in front of you, not knowing what to write? The right templates, swipes, and prompts can help — not to copy, but to inspire, engineer, and kick-start your idea engine (doesn't matter if your idea engine is your 🧠 or ChatGPT, you need this).
✔️ 04. Paying Clients.
You can be the greatest copywriter, content writer, or strategist in the world, but it doesn't mean a thing if you can't find and get hired by clients. And we're not talking about just any clients — you want high paying clients who value what you do.
✔️ 05. Constructive Copy Feedback from Mentors.
Practice is great, but the biggest improvements in your writing come from feedback from mentors who have done it before. This is critical but also one of the things most copywriters hesitate to invest in because they think practice makes perfect. But really? Practice feedback makes perfect.
That's a lot, right?
You probably won't find all 5 of those critical essentials in a single copywriting course anywhere.
Even most of the the copywriter coaches, experts, and gurus in our space tend to focus on just one or two of these critical essentials.
So when we sat down to create a Black Friday special that could help you grow your business, we asked ourselves...
What could we give you that could help you get better at research, writing, prompting, ideating, and using A.I. to do it all better?
What the heck, we thought: LET'S. DO. IT.
What does The Copywriter Platinum Carry-On include?
No more juggling too many courses, no more missing out on the most critical principles of copywriting, and definitely no more feeling lost or overwhelmed.
🧳 Course 01. Research Mastery.
Good copy starts with research — getting to know everything you can about the product, the customers who buy (as well as those prospects who say "no"), competitors, and the expert behind the offer.
But how exactly do you do that? What questions do you ask? Do you do surveys or interviews? How do you get the details about your competitors?
Research Mastery is our brand new research course that covers the 4:20+ Research Method.
That is, the four major research categories you need to address on every project. Plus, more than 20 different methods for collecting insights from your research.
You'll discover:
That's a lot. But we're just getting started.
Inside The Copywriter Platinum Carry-On, you'll also get access to this course...
🧳 Course 02. Copywriting Mastery.
Another brand new course we just launched. In fact, it's so new, we're still adding to it.
Collectively, the two of us have worked on close to a thousand projects over our careers.
We've written sales pages, landing pages, purchase pages, sales funnels, social media ads, VSLs, email sequences, white papers, case studies, brand insight guides, brand voice & messaging reports, blog posts...
And we've learned the difference between copy that works and copy that doesn't.
You'll discover:
There's a lot more. We don't have space to share it all here. Plus, we're tired from alllllll the turkey.
Like we said, we're still adding elements to this course, so once you have it, keep checking back as the resources continue to expand.
With those two courses, that's already A LOT.
But we wanted to make The Copywriter Platinum Carry-On a no-brainer investment for you, so we've also added...
🧳 Course 03. Persuasion Mastery.
There's a lot of gold packed into this short course that's been locked away in our vault for the past few years. Now is the time to bring it back.
The techniques you get in Persuasion Mastery ensure that your copy actually persuades people to take action... whether you want them to click on an ad, download a lead magnet, buy your product, or something else.
You'll discover:
🧳 Course 04. A.I. for Copywriters & Creatives.
Artificial Intelligence changed everything. Okay, maybe not everything, but A LOT of things.
And staying up-to-date with the tools and tricks for using A.I. to conduct research and write content and copy is critical for anyone who wants to succeed as a copywriter.
You'll discover:
🧳 Course 05. The P7 Client Acquisition System.
Once you know how to research, write copy, persuade, and use AI to do it all faster, you need clients to pay you to do that work.
So we've included our best-selling client acquisition system for you inside The Copywriter Platinum Carry-On.
This isn't just a course. It's a 5-part workshop series that shows you how to find prospects, warm them up, and craft a pitch that gets a response.
It includes everything you need to land at least one new client this month. And every month after.
You'll discover:
Okay, so that's A LOT. But it doesn't quite cover the 5 essentials of world-class copywriters.
You also need templates and swipes, so you've got ideas to work with instead of staring at a blank page or screen.
So we also added...
🧳 BONUS 01. Rob's 250+ Sales Page Swipe File and Copy Templates (that make Kira so jelly)
For the past 7 years, Rob has been collecting sales pages, purchase pages, and squeeze pages for hundreds of different offers in a variety of industries including health, marketing, coaching, and financial worlds.
He's organized them to make them easy to browse and saved them to a shared Google Drive. Kira wants access to this, desperately.
Luckily, Rob's a nice guy and shares with Kira.
BTW - Rob is still adding to the file. It's currently at over 250 swipe files, which means next year it could include several hundred more examples of sales pages to inspire you as you work.
The Copy Mastery Course also includes several templates for writing sales pages, blog posts, daily emails, web pages, and more.
The idea here... Never start with nada. The templates jumpstart your creativity and writing process so you get more done more quickly.
These templates are also super useful when you want to feed templates and examples into ChatGPT so you can improve your outputs dramatically.
Alright, and there's one final bonus for you...
🧳 BONUS 02. Free ticket to the first-ever Copywriter Club Copy & Content Writing Bootcamp
What do you do when clients ask you for samples of your work? How do you land work without any samples to show?
In January, we're hosting our first-ever copywriting bootcamp where we'll help you research and write a portfolio-worthy sample to share with clients.
This 4-week bootcamp will provide the training and structure you need to write that sample or pivot to a new niche (or deliverable) — even if you've never written anything like it before.
Even better, you'll also get feedback from your peers and copywriting mentors (that's us, Kira and Rob).
We'll help you strategize and improve your copy so you feel wildly confident and walk away with a copy sample you feel proud of.
Here's what copywriters have been saying about our copy coaching (and why you'll get the feedback you need from The Copywriting Bootcamp live event)...
So let’s recap what you get in The Copywriter Platinum Carry-On…
Here's what you'll save when you grab this ONE-TIME ONLY Black Friday carry-on special (because math is fun) 👇👇👇
Here's what Jamie said about Rob and Kira's programs and the benefits of receiving live feedback on her copy.
This isn't your grandma's dusty old suitcase (...but then again, grandma always did have style).
Nope, this platinum carry-on is a masterpiece of organization, a little pocket universe where everything (yes, even that rogue daily email template) has its place.
It's your all-terrain carry-on for the copywriting journey ahead. Stuffed with every tool you could possibly need — from proven templates to research guides that uncover insights as surprising as finding an elf on your shelf each morning.
You'll get access to a swipe file full of on-demand insights, ideas, and inspiration (the gift that keeps on giving) inside this carry-on.
No more staring at your screen, wondering if your research skills could use a caffeine boost.
With our process, your research won't just scratch the surface — it'll dive deep, and uncover critical insights that get readers to take action.
Gone are the days of playing a staring contest with a blank page. Now, you'll hit the ground running, crafting copy that doesn't just tickle the emotions but gives them a full-on bear hug, targeted so sharply it could carve the turkey.
And hey, about finding those oh-so-elusive clients?
We've got a system that's more reliable than your favorite holiday movie rerun. It's a client magnet, attracting the kind of leads that don't ghost you faster than a New Year's resolution.
Join our Bootcamp, and you're not just getting feedback... You're getting an upgrade to your writing game, like swapping your old holiday lights for something that actually sparkles.
It's more than luggage. It's your go-to guide for the unpredictable, rollercoaster world of copywriting in 2024.
So, what's the bottom line?
You're not just getting a bunch of courses. You're getting a platinum carry-on that's basically your VIP lounge pass to a business that's more successful than convincing your family to watch something other than 'It's a Wonderful Life' for the umpteenth time.
So, the big question: Is this for you?
Writers saying nice things about us because, you know, they're nice...
This is who The Copywriter Platinum Carry-On is perfect for you if...
As December rolls in, you might be eyeballing your email, wondering if the universe will toss another project your way.
After all, those holiday gifts aren't going to buy themselves, and last I checked, good intentions don't have a great exchange rate.
Let's be real, you've got talent. That's undeniable. But something's off, like a puzzle with that one annoying piece missing. It feels like you're pushing a suitcase with a wobbly wheel down an endless terminal.
Sure, it's been a tough year, a year that's stretched and tested you, yet here you are, not ready to throw in the towel.
You're not just playing the game. You're here to change it.
You're in the business of words that do more than sell. They resonate, they linger, they make the Grinch's heart grow three sizes. And let's not kid ourselves – they pay the bills, too.
This Copywriter Platinum Carry-On is for the writer who believes that marketing is a force for good, not just a sales ploy — even in the middle of Black Friday chaos.
This carry-on? It's for the dreamers who haven't lost touch with reality. For those who curate messages that make a mark, and not just because they're catchy, but because they mean something.
This carry-on is for you – the aspiring, the striving, the relentless visionary.
The one who knows that with the right tools, the right guidance, and a little bit of that holiday magic, the future is bright, the path is clear, and the best is yet to come.
So here you are, at the crossroads of another year. This carry-on is your ticket, not to some clichéd 'brighter future,' but to a place where you're not just another name on a byline, but the CEO of your own creative empire.
You're navigating an industry that's as unpredictable as wintery weather, but with this carry-on in hand, you're not just surviving. You're mastering the game.
Not just as a wordsmith, but as a visionary, a strategist, a leader in your field.
This carry-on is your go-to guide in turning that vision into reality, in transforming your aspirations into real achievements.
So what are you waiting for?