ADD AT LEAST ONE NEW CLIENT TO YOUR BUSINESS IN 30 DAYS OR LESS. GUARANTEED.
THIS SYSTEM WORKS EVEN IF NO ONE'S EVER HEARD OF YOU AND THE IDEA OF PITCHING CLIENTS SCARES 😱 YOU MORE THAN THE LATEST HORROR MOVIE ON THE BIG SCREEN.
Are you dealing with your own adrenaline-pumping horror show EVERY SINGLE TIME you sit down to pitch new clients?
Pitching is hard. It doesn't matter if you've binged a dozen podcasts about pitching, earned a copywriting certificate (fancy badge included), hoarded a handful of proven templates, and listened to 🎶 Livin' on a Prayer 🎸on repeat...
You still feel the gnawing overwhelm and uncertainty every time you get ready to hit "send". You're ALSO juggling your current load of daily obligations, let alone stressing about finding work.
Or, maybe decent money trickles in from time to time, but it's not stable enough to bank on long-term (you know... so you can own a home, buy a new laptop, or book travel to Iceland). *sigh*
Booking clients consistently and building a business that can survive the pending recession rollercoaster feels like it's getting harder as life throws more and more curveballs at you.
If you've relied solely on pitching templates, random cameos on IG, and routine self pep talks to power your client pipeline, you could be missing an opportunity to build a lead gen system that works the way you do.
INTRODUCING...
THE P7 CLIENT ATTRACTION PIPELINE
A PROFITABLE & PREDICTABLE LEAD GEN SYSTEM
FOR COPYWRITERS & CONTENT CREATORS WHO ARE READY TO LAND NEW CLIENTS EVERY MONTH
So what's the "P7" all about? And how does this system work exactly??
We call it "P7" because there are seven phases to this lead gen system, starting and ending with establishing new habits—because you can't land clients on autopilot without shifting your actions.
The best part? Once you turn this system on, it'll work for you from now until... well... whenever you turn it off. Here's how this pipeline works in your business...
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PHASE 01
PRIME YOUR BEHAVIOR WITH PRO HABITS
Go from feeling overwhelmed and distracted to unstoppable and focused.
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You'll learn how to use tiny habits to gain control over your day and feel confident as a professional business owner, not some a flaky freelancer.
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Discover how to use behavior design to get things done and play with new habit recipes so you're primed for success.
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PHASE 03
PINPOINT
THE PROBLEM
Uncover the most urgent problem your prospect needs you to solve.
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Go beyond the expected problems and discover the real struggles your ideal client faces every day (if you understand how to solve these problems, you'll consistently land your ideal clients).
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Stop fumbling with guesswork and time sucking trial and error. Instead, borrow specific questions from the P7 workbook—guaranteed to make troubleshooting a heckuva lot easier.
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PHASE 05
PERSONALIZE YOUR PERFECT PITCH
Create the perfect pitch inspired by our gallery of templates designed to get a yes!
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Choose a pitch template from our gallery that fits your unique personality like an aquasock.
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Save minutes hours with these easy-to-use guides and plug 'n' play templates (because starting from scratch is overrated).
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PHASE 07
PATTERNIZE
YOUR PITCHING HABIT
Your new PITCHING HABIT makes prospecting feel less like work and more like play.
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Build your pitching habit into your day so it becomes effortless. This is how you'll shift your behavior and see real results in your business.
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Create a pitching habit that matches your lifestyle and goals from dozens of possible habit recipes you could experiment with in your day-to-day routine.
PHASE 02
PROSPECT
DISCOVERY
Identify the ideal clients that'll say “yes” to working with you.
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Select your ideal client use our collection of 291+ possible niches and exclusive list of 31+ "people" who hire copywriters. You'll figure out which ones are the best for YOU.
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Create an ideal client profile so you know if your client needs help, has money to pay you (kinda important!), and allll the details you need to grab and capture their attention.
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PHASE 04
PRODUCE YOUR
PREMIUM PACKAGE
Create an offer your prospect can't help but say "yes" to.
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Good news! You don't need lots of services that solve every problem your client has. You just need one solution—one package—you can offer them right now. You'll find out how to assemble this product so it's ready to go!
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Identify the BEST way for you to help your clients, give them a quick win, and sell your next project using the P7 playbook.
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PHASE 06
PURSUE POTENTIAL
PROSPECTS
Pitch your ideal prospects and turn your pitching system on autopilot with this step-by-step process.
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Land clients regularly with a repeatable system you can turn on and off, as needed.
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Feel confident and like anything's possible when you finally know what steps to take moving forward.
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A LEAD GEN SYSTEM GROUNDED IN THE PROVEN FOGG BEHAVIOR MODEL
THIS PROVEN LEAD GEN SYSTEM IS BASED STRATEGICALLY ON MOTIVATION, PROMPTS & ABILITY (...NOT RANDOM HACKS & GIMMICKS FOUND ON THE INTERNET)
After coaching and mentoring hundreds of copywriters in The Copywriter Club, we found copywriters are struggling with one particular challenge...
They're inundated with endless tips, tools & strategies for productivity, time management, and focus... leaving them more overwhelmed, overworked, and underpaid than ever.
You've heard it all because we have too...
"Batch tasks!"
"Pomodoro your way to productivity!"
"BrainFM is a game changer!"
"Delete [social media app] from your iPhone!"
"Theme your days!" (Ummm can "Dumpster Fire Fridays" be MY theme day?).
IRL, most of us are time strapped with 🤏🏼 time to work on business development (read: lead gen) each week.
What if you could custom fit your behavior to a proven lead gen system? That way, you can stop talking about lead gen and finally start doing the dang thing (<-- client acquisition, that is).
You'll feel good great about your progress. And you'll see (and feel) real results (aka new clients).
It's time for you to feel truly confident that you have sustainable pipeline you can depend on for years.
Shifting your behavior using the Fogg Behavior Model starts with your motivation, prompts, and ability, and we'll help you make this shift by creating new PRO HABITS and PITCHING HABITS in The P7 Client Pipeline...
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"HUH? WHAT EXACTLY DO I GET IN THE P7 CLIENT ATTRACTION PIPELINE?"
YOU'LL CONSISTENTLY ATTRACT HIGH-QUALITY CLIENTS,
EVEN IF YOU DON'T HAVE A TON OF CONNECTIONS (YET).
HERE'S WHAT THIS LOOKS LIKE...
THE P7 CLIENT PIPELINE is a lead gen system grounded in behavior design, and supported by a step-by-step prospecting process. You get...
01. Two 60-Min P7 Workshops designed to help you identify your ideal prospect, pinpoint your prospect's #1 problem, produce a premium package, perfect your pitch, pursue potential clients, and patternize your pitching habit.
You'll walk away from these workshops with a step-by-step system you can put on repeat. And leverage to land one new client every 14 days.
02. Two 45-Min Behavior Design Masterclasses
based on the Fogg Behavior Model, so you have the tools you need to create your PRO HABIT and boost your confidence, feel more focused, and prime your behavior for proactive business growth activities, like prospecting.
03. A Bonus Pitch Followup Masterclass because the best way to ensure your success is to follow up consistently. We'll show you exactly how often and when to do it.
04. Bonus Over-the-Shoulder Video where we show you exactly how to open up Google, LinkedIn, Facebook, and other websites and quickly find good prospects who need your help. We'll show you exactly which tools (some are free) to use to find client contact information so you can reach out to them today.
05. 21 Pitch Templates and 9 Worksheets
so you know exactly what to do (actually it's more than 21). This isn't a training where you'll get hyped up to take action and then find yourself without the tools to take action. We've made it almost as easy as filling in the blanks and hitting "send".
06. The Pro Habit-Building Challenge for one week so you can experiment with your new PRO HABITs daily, iterate, and shift your behavior in real-time. You'll walk away with a new habit (or two) so you can clear head space (and, ya know, life space) to focus on the most important prospecting activities.
You'll walk away from these workshops with a step-by-step system you can put on repeat. And leverage to land one new client every 14 days.
02. Two 45-Min Behavior Design Masterclasses
based on the Fogg Behavior Model, so you have the tools you need to create your PRO HABIT and boost your confidence, feel more focused, and prime your behavior for proactive business growth activities, like prospecting.
03. A Bonus Pitch Followup Masterclass because the best way to ensure your success is to follow up consistently. We'll show you exactly how often and when to do it.
04. Bonus Over-the-Shoulder Video where we show you exactly how to open up Google, LinkedIn, Facebook, and other websites and quickly find good prospects who need your help. We'll show you exactly which tools (some are free) to use to find client contact information so you can reach out to them today.
05. 21 Pitch Templates and 9 Worksheets
so you know exactly what to do (actually it's more than 21). This isn't a training where you'll get hyped up to take action and then find yourself without the tools to take action. We've made it almost as easy as filling in the blanks and hitting "send".
06. The Pro Habit-Building Challenge for one week so you can experiment with your new PRO HABITs daily, iterate, and shift your behavior in real-time. You'll walk away with a new habit (or two) so you can clear head space (and, ya know, life space) to focus on the most important prospecting activities.
07. The Pitch Habit-Building Challenge for one week so you can experiment with your new PITCHING HABITs daily, iterate, and shift your behavior in real-time. You'll walk away with a new prospecting habit (or two) so you can clear head space (and, ya know, life space) to focus on the most important prospecting activities.
Everything is recorded and available immediately. You'll have forever access so you can come back and review whenever you need to punch up your pitches.
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OKAY, BUT DOES THE P7 SYSTEM ACTUALLY HELP COPYWRITERS LAND CLIENTS?
YES, IT WORKS. CHECK OUT WHAT THESE COPYWRITERS HAVE ALREADY ACCOMPLISHED WITH THE P7 SYSTEM...
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SO WHO ARE WE AND WHY SHOULD YOU CHOOSE THE TWO OF US TO HELP YOU LAND CLIENTS?
After building our own six-figure businesses, we founded The Copywriter Club to help other copywriters, content creators, and brand strategists do the same.
The #1 struggle we've heard from copywriters, repeatedly, is how to find and book clients consistently. So we built this step-by-step system to help you ditch the overwhelm and lean into a process that'll deliver clients to your doorstep repeatedly.
So who are we when we're not wearing our TCC gear? Glad you asked...
We're Rob Marsh and Kira Hug.
Rob's been writing winning copy since the 90s for companies like Cedar Sinai Hospital, United Healthcare, Publicis, and Hewlett-Packard. He has an MBA and has been part of three start-ups. So he has "big company," "startup," and "agency" experience. He knows a thing or two about finding clients and running a successful business.
Kira is obsessed with behavior design. She’s a licensed Tiny Habits Coach who specializes in personality-driven launch copy. She’s worked with global brands like Estee Lauder and Actionable Books, as well as well-known online personalities like Sigrun, Rick Mulready, and Jonathan Fields.
Together, we help copywriters land more clients, design no-brainer offers, and build successful businesses. And now we want to help you use the P7 System to land clients consistently in your business!
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WHO SHOULD JOIN P7?
+ Copywriters, content creators, brand strategists and similar industry pros with the bandwidth to take on a new client or two every month.
+ Newer and seasoned biz owners eager to breeze through the current client slump with a step-by-step client acquisition system they can put on repeat.
+ Procrastinators and over-consumers who need to transform alllll that copy learning into legit client winning action so they can practice those skills.
+ Systems-challenged folks determined NOT to munch on their nails at the thought of pitching prospects.
+ Newer and seasoned biz owners eager to breeze through the current client slump with a step-by-step client acquisition system they can put on repeat.
+ Procrastinators and over-consumers who need to transform alllll that copy learning into legit client winning action so they can practice those skills.
+ Systems-challenged folks determined NOT to munch on their nails at the thought of pitching prospects.
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GO FROM HOPING FOR CLIENTS LIKE A ROOKIE TO PITCHING LIKE A PRO AND GET RESULTS IN JUST 30 DAYS
AKA INTRODUCING OUR 30-DAY, 100% MONEY-BACK GUARANTEE...
Listen, if you join the P7 workshops, complete the worksheets, use the system to pitch every day for a month, and you still can't make it work...
Just let us know and get your money back. You've got an entire month to figure out whether or not you *really* like Rob's voice or Kira's nervous laughter. 30 days to build a client acquisition system using this proven system and templates.
All we ask is you watch all of the workshops, follow every phase of the system, and test it for yourself for 30 days. We guarantee that if you show up and give this system a go, you'll feel more confident in the future of your business. Because you'll finally be in control of your client acquisition process. Cool?
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LIMITED TIME OFFER
Start using the P7 System today for just $260
We know it can be hard to invest in a program like this when you're struggling to find clients. That's why we've created two payment plans to meet your specific budget.
Join us now and FINALLY nail your lead gen.
LOCK IN YOUR BENEFITS NOW (!!!)
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